How to do Online Reputation Management?
You could be in control of what people see when they find you on the internet. Good Online Reputation Management (ORM) Techniques balance the positives and negatives while building business branding credibility and boosting income. Customers/ clients are influenced by the brand’s “image” and will not be inclined to support anything that has bad reviews or feedback.
Here are 5 tips for better Online Reputation Management (ORM) :
Create a presence
To manage your online reputation you’ll need to create a presence on various social media sites such as Facebook , Instagram , Google+ , Pinterest ,Twitter, Flickr , LinkedIn ,etc. You may also create a blog or Youtube ads. This presence will bring a lot of traffic to your main website and your brand.
You cant expect a page with a few posts and long periods of absence to have a lot of traffic .Create a posting schedule (at least twice a day) to interact with persons and give them something to look forward in order to build your online reputation.
Post Relevant Content
If you manage a handbag designing company page why post pictures of your family’s ski trip to Vermont or your Caribbean vacation? IT IS NOT RELEVANT. It is important to maintain business branding because this is not your personal page.It is your brand’s page. Don’t debate about personal interest like politics or who should win ‘The Voice’. If you post educational or motivational content , always refer to the product/service.
Don’t get into arguments
Arguing online may be deemed petty or unprofessional even if you have a valid point. Take the high road and kill negativity wih kindneess.Always listen before you respond and never be afraid to apologize .The customer is always “right” even when they arent. If you cannot resist being negative remove yourself from the situation. Bear in mind posts can be shared around the world within seconds and may resurface in a few months or years even though the argument ended.
Engage potential clients and influential people
Always be polite and respectful to anyone who visits your page. Engaging clients will not only serve an informative purpose , but will make your page inviting and give you a better online image. Influential people have influence , as the name suggests, over what people choose to do and like. If influencial people like your product/service it will generate more traffic to your page and give you a better online reputation.
Online Reputation Management requires strategizing and monitoring of online platforms. Creating a good online reputation is dependent on your own presence on social media ,how active you are , the relevance of the content , lack of arguments and engaging clients and influential people.