It is so much easier today to count the number of people who aren’t on Facebook, as opposed to the billions of people that are. Facebook has dominated all grounds over the years; businesses have grown exponentially due to the exposure they got on social media, namely Facebook. However, driving user engagement onto your facebook page is not child’s play anymore. Getting likes on your facebook posts isn’t as easy as it was yesterday and tomorrow is going to get harder. Here are some useful tips that you can use to exponentially increase your facebook engagement rates.
Use these tips to increase facebook engagement rates:
People love giveaways; they are like gifts without an occasion just on the basis of love! You can increase the engagement on your facebook page by creating contests, vouchers, codes and giveaways. However, if you are conducting a contest as a promotion, where you have limited number of winners, then there are a few social media promotion guidelines you must adhere to on Facebook.
Content mostly that are images that have an increased value of “shareability” is what gets users very excited about. If you manage to create images or content with this value to it, you can be sure that it will translate into immediate increase of engagement on your facebook page while grabbing a couple of hundred thousands of facebook likes along the way. This could be a story, a quote or a video that has the potential to go viral.
Build a relationship
Think of your facebook page as your own community or even better, family! Create a to and fro communication channel between you and your users as opposed to a channel to promote or broadcast yourself. Keep your presence felt on your page because this will help you increase the engagement on your facebook page. You can translate the amount of likes you get on your facebook posts to the amount of love you are getting from your user, which is the measure of your relationship with them!
Boost your posts
Invest a few dollars into boosting your facebook posts. It not only creates more exposure of your facebook page or on other social media channels but also increases the engagement on your facebook page to a great extent.
Embrace audience insights
It is very important to understand the kind of posts, activities, comments and all other kinds of engagement on your facebook page that has an increased amount of traffic. This helps you differentiate between the content that is driving users into your website and helps you choose what dead weight content you can cut off on your facebook page.
This is the most obvious tip; however, there are so many pages out there that lack any increase in engagement or exposure on facebook and other social media channels just because their content lacks originality. Project your uniqueness creatively and this is a sure shot to win those thousands of facebook likes and shares.