How content can increase website rankings?
The only way to increase website rankings on search engines is through keeping up with the search engine standards as well as finding out what has worked for others. When publishing content online especially for your website, it is important to keep in mind the search traffic the content will have.
How will you offer quality content that will increase website rankings? First, using fresh content is essential for higher SEO ranking. Google Panda searches the internet for pages that do not meet its quality standards penalizing sites with substandard content.
Here are ways quality content can increase website rankings on search engines:
Although there is a lot of talk about keywords dying out and are being replaced, it is not true. The importance of keywords within the context of your content can’t be ignored. Within your fresh content, use the right keywords. Google is always looking for how often related keywords or search terms are showing up. Apart from improving page rankings, it helps in categorizing and differentiating different sites.
2. Content that isn’t text
The content for any site encompasses more than just the words on a page. Content includes product descriptions, articles, blogs, etc. Google, for instance, takes a look at both non-text and text items. To increase your search traffic, ensure pages with images and videos are also of high quality.
3. Create Original and high-quality content
Ensure that everything on your site is original. The content on your website that visitors read is critical for search engines. Search engines can tell if your content is substandard and will penalize you for that. Using an excessive number of keywords will also result in penalties.
Do you know that organizing your page content can increase website rankings by leaps and bounds? Search engine analytics utilize the overall readability measured by the Flesch readability test.
5. The length of your content
The days for writing 5oo words are gone. If you are going to publish a 5oo word article, then it has to be extraordinary. Search engines are wiser nowadays. They pay attention to what users like reading and use it to determine your rankings. It is advisable to use 1500 to 2500 words for top page rankings.
6. Links and Link backs
No one accepts a scholarly paper without sources. Google also doesn’t allow most pages that do not have links to other more reputable websites. Link backs can either make or break your site depending on where the link is from. To increase your rankings search traffic link get a referral, mentions, and links from authoritative sites.
7. Continuously updated content
SEO sites are continually updated with fresh content to stay up the rankings. The older and less updated a site is, the quicker it drops in the rankings.
To increase website rankings or search traffic on Google, you have to invest time in creating quality, valuable and continuously updated content.