5 Tips for Better Online Reputation Management
Many web-based businesses have been devastated by Google’s Panda algorithm. Websites with poor quality content have been left starved and depleted of traffic. Why is your website being outranked? May be you need best content writing services Delhi to meet the quality standards required by search engines such as Google. This will keep your site away from being penalized and outranked.
One of the ways to stay up in the ranks is by writing SEO friendly website content. Your competitors’ website are well optimized with numerous quality links and that’s why they are still superior.
Below are some of the reasons why your outranked website needs best content writing services Delhi?
1. Link rental networks
There are websites which manage to rank fairly high yet with poor quality content because they are using link referral networks that use hacked websites.
2. Internal linking
Competitors will use aggressive internal linking to outrank their opponents. How do they do this? They may replace the home link on the home menu site with a keyword anchor or rather use the keywords in the navigation bar.
3. Posting on low-quality sites and article directories
SEO experts use guest posting as a strategy to build authority for their businesses. However, spamming low-quality sites with spam guest posts isn’t a good idea.
4. Click bots
This is another trick many websites use to outrank their competitors. Some experts believe that click through rates can make a difference in ranking a website. How do Clickbots work? They find keywords a business is trying to rank for in the search engines and then they click on the competitors listings.
5. The visit duration on these sites
Although a website might have poor quality content, the length of time, a visitor takes on the page shows the usefulness of the content. Search engines can tell that a visitor stayed on a website hence improving the website’s rank.
6. On-page factors
Gone are the days when keyword stuffing would increase a website’s rankings. Today if you do that, your site is penalized affecting your ranking. Search engines look for descriptive titles and tags related to the content on a web page. This is one of the ways websites outrank their competitors
7. Sharing on social media networks
Websites are using social networks to outrank their competitors. A website could have poor content but as long as they get numerous shares and re-tweets on social media.
8. Use of anchor text
Proper use of anchor texts increases the rank of a website. Use branded anchor texts that are spread across multiple links.
If you are starting your SEO journey, content writing services Delhi can help you create SEO friendly website content before you get established.
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