Website – a part of Corporate Identity Design
Aside from company name and logo, there are other ways to build corporate identity especially in the World Wide Web. The business identity can be built with the help of social media as well as press releases and even the use of news articles. Building a corporate identity online could be a challenging task. The use of professional website is the best way to jump start the corporate identity online. However, there are several things to consider when it comes to building and maintaining the corporate identity online.
Initially, you need to secure a domain name for the website. You can use the business name as domain name for the website. But in rare instances when you can no longer use your business name, choose a URL that is SEO-friendly and related to the products and services that you offer. It is imperative that your website is secure from hackers and spammers. This could somehow jeopardize your corporate online identity and the website might get blacklisted by search engines and affect the business relationship with your customers.
Dynamic Corporate Identity Design
The next thing you need to do is to make sure that your corporate online identity is dynamic. However, it does not mean you should make constant changes in your web design. It is more about web design Delhi offering fresh content at all times. The valuable inputs of your customers will help a lot in shaping your corporate identity online.
Lastly, the website and web design should incorporate the branding strategy of your business. With all the social networking sites available to help promote the business, it could be tempting to change the branding strategy to fit in and be hip. But do not just do it unless it is aligned with your business marketing strategy.