Have you every realized that why your site is not getting good ranking in the Google search results. You would be working hard to get the highest page ranking. If you are one of them, and you want to increase website traffic and also rank highest in the search results than you must understand White Hat SEO. SEO is a technique which is used by genuine and legit webmasters to rank high in the search results. There are many techniques in search engine optimization but everyone is not considered legit by search engines. Some black hat SEO techniques can make your site get banned by search engines.
Why White Hat SEO is important?
Use White Hat SEO
To make your site genuine and legit by giving unique and useful content would be the first motive of web masters. If you own any kind of site like business, E-commerce Website, or services provider you must understand the basic rules of being ranked by the search engines. If you are hiring a company, you must hire professional SEO Company who is not involved in black hat techniques. Some SEO companies use black hat SEO techniques like doorway pages, hidden text, or keyword stuffing to increase the ranking of your page. Most search engines like Google, Yahoo, or Bing don’t allow these techniques as legit. If you are using them yourself or your SEO Company is using them then stop them immediately.
Benefits of White Hat SEO
It is possible that you should get the higher ranking for some time, but these techniques won’t work in long term. Some search engines use updated algorithms to stop this kind of practices. So considering these facts in mind, White Hat SEO can really help you giving reliable visitors and high ranking on search engines.
The recent update in algorithms used by Google to promote the genuine sites and avoid spammers is Google Panda update. Google Panda update is a group of algorithms which is updated often to remove the spamming and low quality content sites form their search results. They are using Google Panda in an effort to remove low quality sites from their search results and give their users genuine and good content. When it was launched first time in 2011 it had blown every webmaster’s sleep.
Benefits of Press Releases
Press releases are considered genuine by search engines like Google and they prefer back links from them. Links from social media and social networking sites are also considered natural by search engines because they come from real people.
So if you want to make your site visible to your clients and don’t want to get punished by Google Panda, then try to use White Hat SEO Services. Some White Hat SEO techniques like Quality contents, Link Building, Press Release, and Keyword Optimization are considered natural and genuine by Google search engine. If you own a business, use press releases often to get the reliable visitors to your site.