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What is Typography? How it helps to engage more audience to your website?
Typography plays an important role in differentiating between boring websites and interesting websites. Typography brings to life different aspects of design, which include line length, layout, point size, type, and face as well as color palette.
It helps a website to create the first impression on web page viewers thus a website is able to engage more audience using this approach. The audience is impressed by the writing style as well as the use of different fonts and letter sizes, which makes the content in a website more appealing and unique since each website designer, or content manager uses different typography styles.
How do professionals implement typography?
Many web designers and content managers wonder and ask questions about typography importance. Indeed, much of the information on a website is written in language. As such, it allows a web designer to use different styles of language in order to put in powerful imagery. The significance of this design element is seen because it evokes feelings from the audience. Other than the outlay of a website, the choice of colors, fonts as well, as how they are arranged on a specific page influences the manner in which the viewer’s feel about the content and the website at large.
How does typography make a website attractive?
It is effective in engaging more audience on a website since it increases conversation ratio since it makes the content attractive. When the content looks good, the audience is willing to participate and contribute to the forum or discussions. It is a form of seduction to the eyes of the audience, which ensures that the content is not only appealing but it also, makes the information interesting thus raising the conversion ratio. Audience is more likely to share well-designed websites, which use typography to their friends as compared to plain websites that are boring.
However, when implementing typography, it is important for a website designer not to use too many different fonts and colors on a website because it makes typography overused. Therefore, the implementation of this design tool should be maintained using a clear and unique pattern, which flows through all pages of a website. The aspect of engaging more audience should be put into practice by allowing them to have a new experience but one, which is consistent throughout a single webpage as compared to introducing new experiences at different levels of each webpage, which makes a website look childish.
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